Goldfish

The Idea: You were probably too busy snacking to notice, but only 40% of Goldfish have smiles. It's true; 60% of Goldfish aren't smiling back (check your bag next time). We can't tell you why–other than that's life. Even Goldfish have good days and bad. When life gets messy, just keep snacking.

CW: Ashley Davis AD: Derrick Lam