The Problem: As with many scotch brands, William Lawson’s struggled to engage younger audiences. They either hate the taste or feel it’s the go-to drink for their grandfathers. With the launch of a new flavor, Highlander Orange, and a campaign to promote it, the brand hoped to turn non-traditional whisky drinkers into fans.
The Idea: There is no wrong way to drink William Lawson’s. It’s the drink of the bold and unconventional. We’re changing everything you thought you knew about scotch and how to drink it, starting with a glacier made of whisky!
CW: Ashley Davis AD: Suzy Devane
Whisky on the rocks
Scotch snobs might tell you the best place to enjoy a glass is in front of a fire, but why not inside a glacier made of scotch? Book with a group of friends and enjoy an ever-flowing fountain of Highlander Orange, ice fishing, ice luges and more.
